One of the key topics in current discussions about social media is how to measure results. But, when one digs deeper into the topic, what emerges is that the issue is not so much how to measure, but rather to simply measure something.
According to Prescient’s recent Intranet 2.0 surveyRead the rest of this entry »
Of the many impressive statistics I came across while researching a presentation delivered in Toronto today called “Measuring New Media Marketing Impact & ROI,” the one that stood out is how many people don’t measure their social media activities. It’s striking because while measuring ROI is challenging, failing to collect data will make it impossible to prove business value of any kind.
Mashable has reported 84% of social media programs do not measure ROI , and Marketing Profs, in a report that social media ROI is elusiveRead the rest of this entry »
This week brought encouraging signs that the small and medium size business (SMB) sector is not only aware of the benefits of social media, but is actively and enthusiastically looking for ways to use it.
The SMBs’ enthusiasm for social media is shown by the fact that 60% credit social media with positively impacting their businesses Furthermore:
• 46% said their company’s brand awareness has increased
• 36% have attracted new business as a result of their social media efforts
Given that SMBs are frequently built through relationships, it’s no surprise that the majority of small businesses use it to make connections:
• 68% use social media for networking
• 63% tap these sites to attract new customers
• 61% leverage social media to increase brand awareness
• Only 14% use social media merely because others are doing so, while 12% only use the sites “for the sake of gathering followers.”
Even if you’ve not come across the term before, you are quite likely to be familiar with the concept of the “social intranet.” As defined by Toby Ward, President of Prescient Digital Media on his Intranetblog
An intranet that features multiple social media tools for most or all employees to use as collaboration vehicles for sharing knowledge with other employees. A social intranet may feature blogs, wikis, discussion forums, social networking, or a combination of these or any other Web 2.0 (intranet 2.0) tool with at least some or limited exposure (optional) from the main intranet or portal home page.
In other words, the social intranet is based on social technology that millions of us use every day, enabling an often neglected resource to address business challenges common across all sectors: knowledge worker productivity, collaborating across silos, recruitment and retention of talent, for example.