Deliver return on participation
instant payday loans

posted by prescientdigital @ 17:08 PM
October 20, 2010

One of the key topics in current discussions about social media is how to measure results. But, when one digs deeper into the topic, what emerges is that the issue is not so much how to measure, but rather to simply measure something.

According to Prescient’s recent Intranet 2.0 survey

instant payday loans
, 89% of organizations do not track the ROI of social intranet initiatives. The stat is similar to a survey from Marketing Profs, in which 70% of respondents said their companies are not adequately measuring social media initiatives. Read the rest of this entry »
instant payday loans

0 Comments
instant payday loans

Measuring social media success
instant payday loans

posted by prescientdigital @ 17:07 PM
September 27, 2010

Of the many impressive statistics I came across while researching a presentation delivered in Toronto today called “Measuring New Media Marketing Impact & ROI,” the one that stood out is how many people don’t measure their social media activities. It’s striking because while measuring ROI is challenging, failing to collect data will make it impossible to prove business value of any kind.

Mashable has reported 84% of social media programs do not measure ROI , and Marketing Profs, in a report that social media ROI is elusive

instant payday loans
, features a poll showing that 70% of marketers say that their companies do not adequately measure their social media initiatives. Read the rest of this entry »
instant payday loans

0 Comments
instant payday loans

Five actions for SMB social media success
instant payday loans

posted by prescientdigital @ 17:06 PM
September 24, 2010

This week brought encouraging signs that the small and medium size business (SMB) sector is not only aware of the benefits of social media, but is actively and enthusiastically looking for ways to use it.

Forbes

instant payday loans
reported a study from the UK by Daryl Willcox Publishing, that shows 54% of SMBs are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter.

The SMBs’ enthusiasm for social media is shown by the fact that 60% credit social media with positively impacting their businesses Furthermore:
• 46% said their company’s brand awareness has increased
• 36% have attracted new business as a result of their social media efforts

Given that SMBs are frequently built through relationships, it’s no surprise that the majority of small businesses use it to make connections:
• 68% use social media for networking
• 63% tap these sites to attract new customers
• 61% leverage social media to increase brand awareness
• Only 14% use social media merely because others are doing so, while 12% only use the sites “for the sake of gathering followers.”

Read the rest of this entry »

instant payday loans

0 Comments
instant payday loans

Familiarity drives the social intranet
instant payday loans

posted by prescientdigital @ 17:05 PM
April 28, 2010

Even if you’ve not come across the term before, you are quite likely to be familiar with the concept of the “social intranet.” As defined by Toby Ward, President of Prescient Digital Media on his Intranetblog

instant payday loans
, the social intranet is:

An intranet that features multiple social media tools for most or all employees to use as collaboration vehicles for sharing knowledge with other employees. A social intranet may feature blogs, wikis, discussion forums, social networking, or a combination of these or any other Web 2.0 (intranet 2.0) tool with at least some or limited exposure (optional) from the main intranet or portal home page.

In other words, the social intranet is based on social technology that millions of us use every day, enabling an often neglected resource to address business challenges common across all sectors: knowledge worker productivity, collaborating across silos, recruitment and retention of talent, for example.

Read the rest of this entry »

instant payday loans

0 Comments
instant payday loans